The things creators ask first.

How does the store setup process work?

Connect your YouTube channel, and MerchSage's AI analyzes your brand, audience, and content patterns. It generates concepts, designs, and product mockups tailored to your channel. In the Creator Portal you pick the best design for each direction, set your margin, and publish — your store goes live at store.merchsage.com/<your-handle>.

What percentage / profit do creators usually get?

You choose the markup on every product, so you decide this. At the markups creators usually pick it works out to roughly 25–35% of the retail price; price higher and you can keep closer to half. We suggest a starting margin per channel based on audience research, and you can change it any time from your dashboard. See the pricing page for real per-product numbers.

When do creators get paid?

Payouts run monthly, by the 3rd of each month, and cover earnings from sales fulfilled in the prior calendar month. They land in your linked account through a trusted payment provider (currently, either Stripe or Airwallex) — no minimum threshold, no manual cash-out step.

Do creators keep full rights to their designs and branding?

Your channel identity stays yours. You retain full ownership of your YouTube content, logos, and brand imagery — MerchSage only gets a limited license to use them for generating and selling your merchandise.

The AI-generated designs themselves are owned by MerchSage and licensed exclusively to you for sale through your MerchSage storefront. Raw design files aren't delivered, and the designs aren't licensed for use off-platform. See the Terms for the full breakdown.